ISSN : 2663-2187

A Socio Economic Study on consumer behaviour towards Himalaya products in Nagercoil town, Kanyakumari District.

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Abstract

Consumer buying behaviour is the decision process of the people involve to buying products. It is sum of consumer’s attitudes, preferences and decision of consumer. Now a day’s consumer buying behaviour are changed due to the availability of many brands and products. Now buyer choose became more specifically on particular product. In recent years Himalaya products getting favours over the people’s choice. In the present study a brief review of literature was made. The methodology of the study was also tailored. The socio economic conditions were analysed some suggestions were also put forth.

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