Volume 6 | Issue -14
Volume 6 | Issue -14
Volume 6 | Issue -14
Volume 6 | Issue -14
Volume 6 | Issue -14
The Indian market is increasingly adopting UPI payments, with businesses utilizing the internet to conduct their operations. The Cashless India movement has been accelerated by the demonetization of 2016 and the growing focus on e-commerce. This study investigates the technological preferences of UPI payment provider customers, identifying the various payment modes, grievance management processes, preferred payment methods, and issues encountered. The convenience sampling method was used to gather responses from 150 UPI payment companies' customers. The data was evaluated using statistical tools like Karl Pearson's Correlation, the Chi-square test, and the One-way Anova test. The findings suggest suggestions for improving UPI payment mode based on the technological preferences of UPI payment providers' consumers.