Volume 6 | Issue -14
Volume 6 | Issue -14
Volume 6 | Issue -14
Volume 6 | Issue -14
Volume 6 | Issue -14
The purpose of the study is to evaluate the customer perception and satisfaction with regard to shopping malls. Fifty randomly selected samples were drawn from the entire population of shoppers at malls and retail establishments. The researcher plans to investigate how Coimbatore city's shoppers view and are satisfied with the malls. In this study, primary and secondary data were also employed. The data samples gathered from the surveys and questionnaires were considered as primary data. Data gathered from literature reviews, certain publications, etc. is referred to as secondary data. In conclusion, there is a noticeable increase in behaviour towards malls and a positive customer opinion of malls as compared to local general stores, according to the study on the subject.