The study of retailer buying behavior is a very important field of study. This deals with the results of the primary research whose purpose was to examine the impact of brand on influencing retailers to purchase a product. The objective of the paper is to stress the fact that the brand has an impact on the customer decision-making process. The primary data within the primary research were collected by using a quantitative method of questionnaire. The quantitative research involved a selected group of 110 respondents. An established questionnaire was pilot-tested and revised before it was used. As the statistical method was used chi-square test. Based on the above-stated subject area of research has been formulated two hypothesis focused on the relationship between the age of respondents and purchasing branded products and between the annual income and media for increasing retail sales.