This abstract paper delves into the transformative impact of Over-The-Top (OTT) platforms on the cultural landscape and mental health of individuals in India. The proliferation of digital streaming services has redefined entertainment consumption patterns, presenting both opportunities and challenges for societal norms and individual well-being. Through a multidimensional analysis, this study investigates the evolving dynamics of Indian culture in the context of OTT content, examining how it shapes societal values, interpersonal relationships, and traditional norms. Furthermore, the paper scrutinizes the potential effects of OTT content on mental health, considering factors such as content diversity, representation, and the psychological implications of binge-watching. By employing a mix of qualitative and quantitative research methods, including surveys and content analysis, the study aims to provide a nuanced understanding of the complex interplay between OTT platforms, cultural shifts, and mental health outcomes.