In Indian scenario, food is one of the most important components of routine life and apart from food its variety, preparation, presentation, etc. also play a vital role. As far as Rajasthan is concerned the local cuisines are popular all around the world and people use to remember the state by the name of cuisines served here. Some of the local food items and the regional food items are famous all around the country; as the state of Rajasthan has remained one of the favorite tourist destination for the people all around the world hence some of the local food items are being recognized on international level as well. This present study is conducted to evaluate the customer preference and attitude towards the local/regional food items as being served on the streets of Jaipur city. The total sample of the study is 150 respondents and the study is based on primary data. Chi-Square test is being use to analyze the data. Findings of the study may develop a greater sense of understanding, as far as consumer attitude is concerned and even pave a brighter path for the future researchers.