Marital violence is not just a personal issue but a broader societal problem with significant social, economic, and human rights implications. In Pakistan, it remains a taboo subject, often normalized within cultural frameworks and viewed as typical marital behaviour. Objectives: This study aimed to explore the societal views, beliefs, and values that influence how marital violence is perceived and to investigate the role of gender, age, education, and marital status in shaping attitudes toward marital violence. Methods: A qualitative exploratory design was employed, involving eight participants (five females and three males) aged 25–45, both married and unmarried. Purposive and snowball sampling techniques were used for participant recruitment. Individuals from vulnerable populations and those under 25 were excluded. Data were gathered through in-depth, semi structured interviews, using an interview guide developed from prior literature and approved by Subject Matter Experts (SMEs). Thematic Analysis was applied to interpret the findings outlined by Braun and Clarke (2018). Results: Participants expressed varied perspectives on marital violence, highlighting societal denial, cultural acceptance, and the fear of judgment as major barriers to addressing the issue. Furthermore, due to being born and raised in a patriarchal society, different people had different views depending on their gender. The recurring themes were the need to create more awareness regarding marital violence and to support victims in regaining control over their lives and overcoming their social and emotional challenges. Conclusion: The study underscored the urgent need to challenge societal norms that enable marital violence. Raising awareness, promoting open dialogue, and educating both men and women are essential steps.