ISSN : 2663-2187

ASSESSING THE IMPACT OF GREEN BANKING PRACTICES ON GENERAL PUBLIC WITH SPECIAL REFERENCE TO TRADITIONAL BANKING

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Ajitkesav CK, Dr. Usha S
» doi: 10.33472/AFJBS.6.13.2024.4437-4446

Abstract

This research explores the important field of green banking practices on general public focusing on both increasing awareness and evaluating their effects. Raising awareness of the importance of green banking activities is the main goal. This entails assessing the environments, recognizing the main obstacles, and suggesting tactics to raise awareness. As the financial sector increasingly adopts green banking, the potential for positive change in societal attitudes towards the environment becomes more pronounced. Objective: This study aims to comprehensively evaluate the influence of green banking practices on the banking sector. Creating awareness of green banking across Indians, in green banking, the extension of usage refers to the continued growth and application of environmentally sustainable practices within the banking sector. Methodology: In this study the methodology of green banking using cluster sampling survey method was used to collect data. Responses were collected from certain general publics from Indians, which was analysed using SPSS tools Findings and Implication: In this study most of the people doesn’t know that green banking exist and they are not aware of how green banking works some people are afraid to use green banking because of safety issues. This study enables financial institution do an environmental friendly business practice.

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