This study explores the formulation and preference analysis of herbal soaps using Marigold (Tagetes erecta L.) and Mogra (Jasminum sambac) extracts. Herbal soaps are gaining popularity due to their natural ingredients and perceived medicinal benefits. The methodology involves the selection of samples from Ayodhya district, Uttar Pradesh, with a total sample size of 120 respondents. Variables such as soap base, herbal extract, oil, color, fragrance agent, and optimization process are considered in the soap production. The prepared soaps are then assessed by the respondents based on various features like usage rate, availability, fragrance, and foaming, moisturizing, and medicinal benefits. Statistical analysis reveals preferences for different features in Marigold and Mogra soaps. Additionally, the study examines respondents' soap preferences and sources of awareness regarding herbal soaps