The present study investigates the nature of consumer trust in online reviews and the ways in which it influences marketing strategy. The study attempts to offer insights into how businesses can effectively employ online reviews to enhance consumer trust by analyzing elements that influence the perceived trustworthiness of reviews, such as review authenticity, sentiment, and ratings. The project aims to discover important factors that influence consumers' trust in online reviews and their behavior by conducting an extensive analysis of the body of existing literature and empirical research. Furthermore, the study explores how marketing tactics might improve consumers' impressions of a company's reliability and establish enduring relationships with them. In the end, this study's conclusions are intended to educate companies on practical methods for utilizing the influence of internet reviews to foster success and establish credibility in the digital marketplace.