ISSN : 2663-2187

Cybersecurity and Its Privacy Awareness in An Era of Digital Transformation

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Dr. Shahin A, Dr Nafisa Idris M
ยป doi: 10.33472/AFJBS.6.6.2024.2503-2514

Abstract

Digital technologies have been evolving over many years, but the pandemic provided an unprecedented acceleration. It acted as a catalyst for digital transformation in various ways. In the aftermath of the pandemic, there is a noticeable transformation in the way businesses harness information technology. Companies are increasingly utilizing technology not just for their routine activities but also to expedite processes, reduce expenses, and boost overall productivity. Information security and data protection, dynamic fields, are continually challenged and influenced by advancements in digital age technologies and innovative business practices. The aim of this article is to evaluate cyber awareness and its security among users in an era of digital transformation. The sample size of 100 was determined through random sampling. The study was analysed using the SPSS software to derive results in relation to the specified objectives and hypotheses. The study finds a strong link between socio-economic variables and cybersecurity awareness. Targeted campaigns are crucial for effective cybersecurity education. Top threats include malware and phishing, emphasizing the need for preventive measures and comprehensive training.

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