The advent of the technology and the advancement in the digitalization, there is a need for security of the data due to the compromise in the strong firewall. As a result, data encryption has evolved such as cryptography, steganography and digital watermarking. Recently, it has been observed that image sharing has become easier due to the portability of sharing the data. At the same time, it was observed that there is threat to the cyber security framework. Hence, in the current article, we review various aspects image watermarking frameworks and standards to design these frameworks will be presented. At the same time, new technologies such as machine learning and artificial intelligence have become a substantial interest, a framework which can envelope the current watermarking technique much more easily to design but with more sophisticated security.