ISSN : 2663-2187

ECOCHIC ENTREPRENEURS: WOMEN SHAPING A SUSTAINABLE FUTURE

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Mr. S. SARAVANAN, MADHUMITHA.M , SHRUTHI.P , PUNITHA. J , RAYON SHARON. P , SHOBANADEVI.S
» doi: 10.33472/AFJBS.6.9.2024.4417-4433

Abstract

Sustainability emphasizes balancing environmental conservation, social equity, and economic viability for enduring intergenerational well-being. Regarding business, sustainability entails sustainable materials, optimized supply chains, renewable energy, and education support. Entrepreneurship involves identifying opportunities, marshaling resources, and taking risks to actualize innovative ideas, thus contributing to economic growth, innovation, and industry evolution. This explores women entrepreneurship’s evolution, motivating factors like intrinsic drives, self-confidence, management skills, push/pull factors, and socio-cultural aspects. It also examines the challenges women entrepreneurs face, like gender bias, limited funding access and networks, work-life balance difficulties, and role model absence. However, women can overcome these obstacles by leveraging flexibility, diversity, targeted support groups and programs, becoming role models themselves, etc. Moreover, the study analyzes past research on the characteristics, performance, and problems of women entrepreneurs in developing economies. It also reviews factors impacting success, including economic aspects, emotional intelligence, and external forces. Additionally, it explores rural women entrepreneurs' sustainable intentions and refugee women entrepreneurs' ventures. Furthermore, the outline of the study Indian government schemes supporting women entrepreneurs across sectors like food, agriculture, and microcredit. It also gauges today's youth perspectives on women entrepreneurship. Finally, it discusses the future scope for women entrepreneurs regarding investment, digital tools, collaborations, training, government backing, innovation, work-life balance, diversity, and social entrepreneurship.

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