India is the largest producer of banana in the world and growing at CAGR 5.04% since 1961 and leading the world production since 1981. To study the various aspects of production of bananas, cost incurred in production, marketing expenses, price of different varieties of bananas, marketing margins earned by various channel members, descriptive research has been carried out among 258 banana cultivators and 142 banana sellers in Goalpara district of Assam, India. This study included the cost-benefit analysis of banana production, problems faced by the banana cultivators, etc. It was found that the banana cultivation is a profitable venture for the cultivators of the region. Daranggiri banana market, the largest banana market in Asia, provides a good platform to the banana growers and sellers to export their bananas to other parts of the country and neighbouring countries like Nepal, Bhutan, Bangladesh, etc