Volume 6 | Issue -14
Volume 6 | Issue -14
Volume 6 | Issue -14
Volume 6 | Issue -14
Volume 6 | Issue -14
The digital age has ushered in a significant transformation in financial transactions, with digital payment methods becoming integral to daily life. This study investigates the awareness and adoption of digital payment technologies among consumers and businesses, aiming to understand the factors influencing their usage across demographics, locations, and economic sectors. The research identifies limited awareness and adoption of digital payment methods as a primary issue, impacting consumer choice, market dynamics, and financial inclusion efforts. The objectives include analyzing socio-economic factors, assessing awareness levels, and examining various digital payment methods. Data collection involves both primary and secondary sources, with a sample size of 50 respondents in Coimbatore city using a questionnaire. The study highlights India's digital payment landscape, showcasing substantial growth in transactions, particularly with convenient solutions like BHIM-UPI. These platforms have not only enhanced citizens' quality of life but also contributed to financial inclusion and economic growth. The study concludes that the ongoing evolution of digital payments aligns with government objectives of a cashless economy and ease of living, reshaping India's financial landscape and benefiting its citizens.