The craftsmanship of Bell and Brass metal products holds significant cultural value in Assamese households. However, this traditional industry is facing challenges in maintaining its popularity. Data was collected through snowball and purposive sampling to understand the promotional strategies used by these artisans. The study reveals that most artisans rely on direct marketing and personal selling for promotion, while only a few use advertising. This indicates the need for more marketing and promotion efforts to sustain and revive this traditional industry.