Advertising is a method of communication that is used to inform a company's target market about its current and upcoming items. By guaranteeing that the items and services are pertinent, advertising helps to persuade the public to use the products and services. They would give the customer a competitive advantage over non-users in social, financial, or psychological spheres. Traditional media or modern media can be used for communication. Newspapers, television, movie theatre advertising, magazines, and radio jingles are examples of traditional media, while contemporary media includes blogging, emailing, advertising for web series on platforms like YouTube, and more recently, the use of Whatsapp Business, etc.