ISSN : 2663-2187

MSME’S TRANSITION TO DIGITAL PLATFORM. A PATH TO GROWTH AND RESILIENCE

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Ajaydhiwakar, Dr. Usha S
» doi: 10.33472/AFJBS.6.13.2024.4413-4423

Abstract

This study looks at the migration process of Micro, Small, and Medium-Sized Enterprises (MSMEs) to digital platforms in order to determine growth and resilience paths in an increasingly digital environment. The study employs a comprehensive approach to examine the factors that led MSMEs to adopt digital technology, the challenges they encountered along the way, and the outcomes they saw in terms of resilience and business success. The study combines qualitative and quantitative methods, including as surveys, case studies, and interviews, to provide insightful information about the strategies and best practices that support successful digital revolutions. This study helps to establish efficient policies, support systems, and interventions to promote the digitalization of MSMEs by illuminating the opportunities and challenges they confront on their digital journey. Of MSMEs and promote their sustainable development in the digital age.

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