An experiment was performed to evaluate the effect of nano urea in combination with Azotobacter on growth, yield and quality of strawberry dv. Winter Dawn. Nano urea, though relatively a new nanotechnology product, has been in use in different crops and ha s reportedly yielded positive results on growth, yield and quality. However, this study also evaluated the impact of reduced conventional application of the chemical fertilizers along with introduction of the nano urea and Azotobacter on benefit cost aspects of strawberry cultivation. It was observed that applying 25 per cent of recommended dosage of nitrogen with 400 ppm nano urea along with Azotobacter resulted in maximum benefit cost ratio when calculated at the prevailing market prices. However, other treatments marked increased cost of cultivation as compared to treatments where reduced RDF of nitrogen was applied. It is evident from the results obtained that application of nano urea can cut down on cultivation expenses and yield good returns in strawberry.