ISSN : 2663-2187

Role of Artificial Intelligence (AI) Driven Business Excellence for Effective Corporate Operations and Competitive Advantage: An Empirical Study

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Dr. Amitabh Nanda, Dr.Nandita Mohapatra, Dr Reeta Rautela, Debidutta Acharya
» doi: 10.48047/AFJBS.6.14.2024.8702-8713

Abstract

Artificial Intelligence (AI) is a key factor in India's business excellence movement, improving corporate operations, and giving businesses a competitive edge. AI helps businesses to maximise productivity, cut expenses, and minimise human error by automating repetitive processes. Businesses can act quickly and decisively by using AI-driven analytics, which offer real-time insights into customer behaviour, market trends, and operational performance. Better resource allocation, supply chain coordination, and customer involvement result from this. Additionally, AI encourages creativity by making scenario analysis and predictive modelling possible, which helps businesses stay one step ahead of their rivals. The incorporation of AI is especially revolutionary in India since it improves precision, scalability, and personalisation in industries like manufacturing, banking, and healthcare. Indian companies may achieve operational excellence, increase efficiency, and keep a competitive edge in the quickly changing global market by utilising AI. AI will play a bigger part in influencing business strategy and promoting sustainable growth in India as it develops. A sample of 233 is collected from different business sector. The factors that identify the Role of Artificial Intelligence (AI) Driven Business Excellence for Effective Corporate Operations and Competitive Advantage are Operational Efficiency, Enhanced Decision-Making, Competitive Advantage, and Risk Management.

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