Media plays a crucial role in spreading awareness and information among the society. Primary healthcare is one of the areas that has been made better with the use of media because it has met the biggest challenge of reaching the masses. Any kind of facility or the implementation of governmental policies and programs is unsuccessful until people aren’t aware of it or do not use it. Media is one of the health communications tools to reach people and make them aware. It has played its role as well by working for different causes like spreading awareness related to sanitation and hygienic practices, maintaining a clean environment, tobacco, cancer, polio, malaria, dengue, HIV HIV related awareness through various programs and campaigns. But still, in many areas, it can be seen, that people are still unaware of primary healthcare systems or the effective and necessary measures to be taken to live a healthy life in healthy surroundings. This marks a question on the effectiveness of media being a health communication tool in spreading healthcare awareness and bringing behavioral changes. In this research, the author has analyzed the role of media in bringing behavioral changes among people residing in rural areas related to primary health care. The study has been conducted in rural areas of Delhi to record the KEYWORDS responses. The author has used SPSS software for the analysis and representation of data to draw out the conclusions of the study.