The study explores the interaction between Hallyu and the Halal food industry, focusing on the unique opportunities and challenges that arise from their convergence. Theoretical framework: The study employs a multidisciplinary theoretical framework that draws from cultural studies, international business, and consumer behavior. Soft power diplomacy, cultural adaptation, and market dynamics are the theoretical foundations that guide the analysis of how Hallyu and the Halal food industry intersect and influence each other on a global scale. Design/methodology/approach: The study adopts a systematic approach, commencing with a comprehensive literature review that establishes the groundwork for understanding Hallyu, the Halal food industry, and their individual impacts on a global scale. Subsequently, it delves into the analysis of the convergence, challenges and opportunities faced by the Halal food industry are identified.