ISSN : 2663-2187

THE ROLE OF HUMAN RESOURCE MANAGEMENT IN ENHANCING EMPLOYEE SATISFACTION AND PERFORMANCE IN RETAIL

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Dr. VINITA PARASHAR,Mr. SWAPNIL MANOHAR PAWAR,Mr MUKUL VINAYAK HOSHING,Dr. SAIRA BANOO SHAIKH SHAMSHUZZAMAN,J.SARANYA
ยป doi: 10.33472/AFJBS.6.Si3.2024. 570-581

Abstract

The entry of international companies into the Indian retail industry has created significant hurdles for local retail enterprises by exacerbating the shortage of skilled people needed to meet the growing demand. This article aims to analyze the perceptions of common human resource (HR) practices, and how they relate to the level of commitment among employees in the retail sector.

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