Sports nutrition plays a pivotal role in optimizing the performance of athletes, serving as a cornerstone for achieving peak physical and mental capabilities. Study purpose. This study aimed to investigate the knowledge level of the varsity coaches and the challenges they have encountered in the implementation of sports nutrition for their athletes and for the university as a whole. Using a qualitative research methodology, the study used five varsity coaches from a prominent institution in the province of Maguindanao del Norte as the primary data source. The study participants were purposefully selected based on their active participation in focus group discussions and in-depth interviews. The interviews were conducted using open-ended interview guide questions that were vetted by four experts in the subject.