ISSN : 2663-2187

A STUDY ON INVESTOR PERCEPTION TOWARDS SELECTING MUTUAL FUND SCHEMES WITH SPECIAL REFERENCE TO SALEM.

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M.S.Kamalaveni,E.Jothi,E.Saranya,Prakriti Koirala, M. Nateshraja,K. S.Sumsudeen,V. Vignesh raj.
» doi: 10.48047/AFJBS.6.Si2.2024.5419-5429

Abstract

Mutual funds have become a popular tool for financial security and economic growth in India. However, a significant knowledge gap persists, with many unaware of mutual funds altogether. This study investigates investor perception of mutual funds in Salem, India. The assignment provided an excellent learning opportunity while also allowing me to apply my analytical skills. This report will help to know about the investor perception about the mutual fund schemes. This Project can be divided into two parts. The first section provides an overview of the Mutual Fund and its various aspects, including the Company Profile, the Objective of the Study, and the Research Methodology. Through the project, one may gain a fundamental understanding of the Mutual Fund. The Second part of the project consists of data and its analysis collected through survey done on 150 people. Result indicates moderate and normally distributed with the perceived level of investor being on satisfaction level. An acceptable reliability coefficient implies that implication obtained from these data is greatly reliable in nature. The demographic factors have significant influence on selecting mutual fund scheme.

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