Risk management is a critical aspect of financial asset investing, particularly in the dynamic and often volatile markets. Effective risk management strategies help investors protect their portfolios from significant losses, ensuring stability and long-term growth. In the context of Ahmedabad, a burgeoning economic hub in India, understanding the investment habits and risk management practices of its residents is essential. A present study was conducted to analyze the investment preferences and risk management strategies among the people of Ahmedabad. This study aims to provide insights into how local investors approach financial markets, the types of assets they invest in, their primary investment goals, and the methods they employ to mitigate risks. By examining these factors, the study seeks to enhance our understanding of the financial behaviors in Ahmedabad and contribute to the development of more tailored and effective financial planning services. The outcome of the present study reveals that the investment habits of people in Ahmedabad are characterized by a diverse approach to asset allocation, a strong focus on wealth accumulation and income generation, and an active engagement in risk management practices.