ISSN : 2663-2187

ANALYSING THE CHALLENGES ENCOUNTERED BY HERITAGE TOURISTS IN TAMIL NADU: A FACTOR ANALYSIS

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M.Maharaja, Dr.S.Jeyakumar
ยป doi: 10.48047/AFJBS.6.Si4.2024.15-22

Abstract

Tourism in Tamil Nadu, celebrated for its rich cultural heritage and historical landmarks, faces numerous challenges that affect the overall visitor experience. This study focuses on identifying and analyzing the problems encountered by tourists, with a special emphasis on heritage tourism. Key issues identified include improper maintenance of heritage centres, Issue of inadequate amenities, Lack of information centres and Animal attacks. Utilizing data from 439 respondents, the study employs statistical tools such as percentage analysis, factor analysis, and ranking methods to assess the prevalence and impact of these issues. The findings reveal a significant need for improvements in facilities, site management, and information dissemination to enhance the heritage tourism experience. The study highlights that addressing these challenges is crucial for promoting sustainable tourism in Tamil Nadu, ensuring that visitors can fully appreciate the state's rich historical and cultural assets. By implementing targeted improvements, Tamil Nadu can solidify its reputation as a premier destination for heritage tourism, offering a more satisfying and enriching experience for tourists.

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