This exploration examines the effect of brand situation through YouTube recordings using the tricomponent model, involving mental, full of feeling, and conative parts, on customer conduct. Through a blend of trial plans and overview procedures, the review investigates how mental variables, including brand noticeable quality and message significance, influence full of feeling reactions, for example, close to home tone and character agreeability, which thus impact conative elements like brand review and buy goal. By analyzing the transaction between these parts, this exploration means to give bits of knowledge into the components basic shopper reactions to mark position in YouTube recordings. Discoveries from this study can illuminate advertisers and promoters about powerful techniques for utilizing brand position on YouTube to draw in customers and drive wanted results. This exploration adds to the current writing on buyer conduct and gives functional ramifications to mark advancement in computerized media conditions.