ISSN : 2663-2187

CHARTING THE BLUE OCEAN OF GREEN HRM THROUGH ADAPTATION OF TECHNOLOGICAL INNOVATION

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Dr.V.Selvalakshmi, Dr.S.Gayathri, Dr.Durdana Ovais, Dr.J.Anand
» doi: 10.48047/AFJBS.6.Si4.2024.3114-3126

Abstract

Purpose:This study's primary goal is to investigate the variables influencing organisational success, focusing on technology innovation's role as a mediator between green HRM practices and business/corporate performance. Need for study:GHRM is crucial for business management.Only some studies have examined the interaction between green Innovation (GI) and green human resource management (GHRM) despite it being widely known that both havean excellent environmental impact. Conduct this study to fill the missing gaps and find if technological innovation influences (the mediating factor) GHRM and organisational performance. Methodology: The study's research design is exploratory and cross-sectional. (Information gathered between March and May of 2023). Data was collected from logistics company management personnel via a questionnaire, and 250 samples were used for the study. The data analysis tool utilised is Smart PLS SEM 4. Findings:According to the analysis, there is evidence of a partial mediation relationship (5.33) between technological innovations and green HRM regarding how they affect business performance. The study suggests that Technological Innovations and Green HRM have separate effects on Business Performance; there is an intermediary impact where Technological Innovations moderate the link between Business Performance and Green HRM. Practical Implications: This study encourages policymakers to devise laws to enable organisations to implement GHRM practices. The innovations in Green HRM practices, which the study will contribute to the existing literature, will enhance organisational performance.

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