Consumers may learn about firms through interactions with both social and practical features in online historically, virtual worlds have recognized as cutting-edge marketing tools. In this research, we focus on three distinct mindsets and how online interactions affect offline purchase intentions. Cross-channel effects are explained by channel congruence. In accordance with approach, there exists cross-channel interactions between online brand encounters and actual purchase decisions. These outcomes depend on factors. This including the appearance of uniformity in conduct across many promotional mediums and the mutual understanding of one's own identity followers of the label and how accurate and valuable for evaluation the virtual buying experience is thought to be.