ISSN : 2663-2187

Examining Client Relationship Management Practices and Their Impact on Performance in Biological Science Organizations

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Dr. B. Selvakumar, Sakthi Shree P, Bhavadharani L, Kalaiyarasan G, Kavitha B, Arun Kumar T, Lokesh S
ยป doi: 10.33472/AFJBS.6.6.2024.2178-2189

Abstract

This study investigates the impact of project complexity on client satisfaction with communication practices. To investigate communication preference variations across different client industries served and also to explore the link between project location and clients' feeling of being heard by the company. To analyze the association between perceived value of communication and client trust in the construction company. To investigate the relationship between Net Promoter Score and specific communication practices. The researcher adopted descriptive study and the sample size of the study is 109. The sampling technique is Convenience sampling. This study aims to analyse existing client questionnaire data to gain insights into communication preferences and their impact on client relationship management (CRM) outcomes within the construction industry.

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