ISSN : 2663-2187

Exploring Customer-Centric AI: Adoption and Perception in the Banking Sector

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Mrs.V.Geetha, Dr.G.Joicy Lidwina
ยป doi: 10.33472/AFJBS.6.6.2024.6967-6978

Abstract

This research examines the incorporation and influence of artificial intelligence (AI) in the banking industry, with a specific emphasis on how it transforms client relationships and the provision of services. Banks are using technology to increase efficiency, personalize services, and boost security as the usage of AI continues to grow. This study examines the impact of demographic variables on consumer engagement with artificial intelligence (AI) and evaluates the level of satisfaction with services improved by AI. Furthermore, it offers potential avenues for improving AI applications to more effectively address client requirements and bolster data security. The purpose of the research is to provide valuable insights that may assist banks in improving their AI initiatives, resulting in a more captivating and secure banking experience for their customers.

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