ISSN : 2663-2187

Impact Of Service Quality on Customer Satisfaction in The Star Category Hotels of India

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Sanjiv Kumar Srivastava, Ajitabh Dubey, Dr. Pranjal Kumar
» doi: 10.48047/AFJBS.6.12.2024. 1431-1440

Abstract

The five star hotel sector has witnessed a surge in financial significance on a global scale. Managers in the service sector face significant risks, primarily associated with waste elimination, which results in decreased consumer satisfaction. This paper e xamines the justification for assessing service quality, product quality, and measurement systems in the restaurant industry this year. It aims to establish a comprehensive method for quantifying customer satisfaction across the entire hospitality industry . Three prevalent models used in the hospitality sector to evaluate consumer satisfaction are SERVQUAL, HOLSERV, and the accommodation quality index. Each strategy has been implemented in various ways, each with its own durability. Additionally, the paper explores the differences in consumer attitudes and perceptions of hospitality between African and American visitors, as well as between men and women. This necessitates more comprehensive research into utilities, hotel amenities, hospitality influences, an d other factors affecting their choices. The study focuses on the service quality of five star establishments in India. Over the past decade, revenue in the construction sector has become increasingly significant. Effective management of water quality defi ciencies and satisfying customer demands are significant challenges that managers in the service sector must address. Numerous organizations in the hospitality industry have made efforts to determine the fundamental steps required to quantify consumer sati sfaction and service quality.

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