Introduction & Research Problem: Marketing is related to spreading awareness of products or services, developing interest, and initiating action for purchase. Nowadays, markets are consumer-based, and several companies use various marketing techniques to attract customers. One of the marketing techniques is influencer marketing which refers to marketing the product through celebrities who have good brand images and huge followers. Influencer marketing means inducing prospective customers to purchase. It has become a trending method in the market and needs attention for successful application. So, it is a new researchable point to understand the concept of influencer marketing and how it is helpful for business firms.