This study focuses on the "Bharat Jodo Yatra," an endeavor led by Congress leaders to address issues such as widespread unemployment, political polarization, and excessive centralization of the political system. The initiative aims to restore the influence of the Congress party by rejuvenating its tarnished reputation through the utilization of social media algorithms. Our goal is to examine several politically diverse and geographically spread-out political campaigns that have taken place throughout the country. This will help illustrate how different stages of the campaign cycle influence political marketing and form the perception of voters.