Poka-yoke technique is a Japanesetechnique, which helps to create error free services to the organization.Poka yoke works toprevent defects, detecting defects or alerting a worker when a mistake has been made or taking proactive actions to avoid error.The main goal of the study is to comprehend how Poka-yoke technique is used in Indian hospitals to lower the frequency of medical errors and contribute to sustenance and brand name of the hospital for both quality and trust. The brand image of Indian hospitals is getting affected because of the continual rise in medical errors which needs severe and immediate attention.Proper implementation of Poka-yoke techniques will also reduce the financial burden of medical errors at the hospitals. Every day some serious issues of medical error reported athospitals in India whichaffects the image of the hospital. In this study, researchers covered role of Poka-Yoke, Medical error, and its impact on the Brand Image of the hospitals and try to understand the reason and prevention of medical error for ensuring a meaningful customer experience and retention