Gujarat, a state in western India, has emerged as a thriving hub for entrepreneurship and business innovation. Known for its enterprising spirit, strong work ethic, and favorable business environment, Gujarat has become an attractive destination for both aspiring and established entrepreneurs. Gujarat offers abundant entrepreneurial opportunities but faces challenges like competition, rural infrastructure development, and environmental sustainability. Nevertheless, the state's strong commitment to nurturing innovation makes it an appealing choice for aspiring entrepreneurs and organizations. This research paper explores the motivations and challenges faced by UG and PG students in Gujarat who aspire to become entrepreneurs. The study gathered data from 54 students enrolled at Sankalchand Patel University. The study employs the AHP model to analyze the data. By delving into the minds of these aspiring business leaders, we aim to gain valuable insights into what drives them to pursue entrepreneurship and the obstacles they encounter on their journey. Understanding these factors is crucial for fostering a supportive environment that encourages the growth of future entrepreneurs in Gujarat.