This study examines the relationship between product quality and customer satisfaction within the context of MINISO, a rapidly growing international retail brand known for its affordable yet stylish products. Using a mixed-methods approach, data was collected through surveys and interviews with MINISO customers to gauge their perceptions of product quality and satisfaction levels. Given the right circumstances, the word "quality" can mean a variety of things. Generally speaking, it means either: 1) a product or service's qualities that affect how well it can meet explicit or implicit needs; or 2) a product or service without flaws. In that aspect Retention of customers is greatly influenced by customer satisfaction through the Product quality. In this essay, we focus on the connection between the quality of the items supplied by the MINISO Company and the degree of client happiness and the buying process.