ISSN : 2663-2187

Analysing the Effect of Corporate Imagery and Social Pressure on the Career Paths of Senior Secondary Students in Delhi NCR

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Mr. Raghav Acharya Dr. Toran Talwar
» doi: 10.33472/AFJBS.6.9.2024.4625-4636

Abstract

The Present study tries to examine the effect of Corporate Imagery and Social Pressure on the Career Paths of Senior Secondary Students in Delhi NCR, especially as they approach higher education and professional pathways. The career choices made by senior secondary students are influenced by a variety of factors, including corporate imagery and social pressure. This study aims to examine the role these factors play in shaping the career paths of students in the Delhi National Capital Region (NCR). Corporate imagery refers to the perception and reputation of specific companies and industries, while social pressure encompasses influences from family, peers, and societal expectations. To know the opinion of Senior Secondary Students in Delhi NCR towards aspects of corporate imagery, social pressure, and career-related stress, the Researcher developed a questionnaire on various aspects of corporate imagery, social pressure, and career-related stress among senior secondary students in Delhi NCR;it’s consisting of 25 items, for utilized. Utilizing a mixed-methods approach, qualitative interviews with the qualitative component involved interviews with 18 senior secondary studentswere conducted to develop a quantitative questionnaire consisting. The primary survey was administered to 69 students (38 males and 31 females) from various regions in Delhi NCRand some secondary data was collected from the various sources i.e. articles, WHO data, MoHFW, GoI, Newspapers etc. for the references of data

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