Forty-six genotypes of rice were studied for genetic variability, heritability and genetic advance for thirteen economically important characters during kharif 2023-24 in SIF (Student’s Instructional Farm), Department of Genetics and Plant Breeding, Acharya Narendra Deva University of Agriculture & Technology, Kumarganj, Ayodhya (U.P.) India. Significant mean square values were observed across all traits. The estimates of phenotypic coefficient of variation (PCV) exceeded the genotypic coefficient of variation (GCV) for each trait, indicating a considerable environmental influence on these characteristics. The broad sense heritability were estimated high for days to maturity (93.46), plant height (92.38), days to 50 % flowering (90.55), grain yield/plant(85.05), number of spikelets per panicle (81.65), number of fertile spikelets per panicle (81.48), biological yield per plant (79.42), 1000 grain weight (75.90) whereas , productive tillers/plant (31.39), grain yield/plant (28.63), number of fertile spikelets per panicle (28.30), 1000-grain weight (22.45) and number of spikelets per panicle (21.90) revealed high genetic advance. The considerable heritability and genetic advance observed in numerous traits suggest the prevalence of additive genetic effects, indicating potential enhancement through targeted selection. Thus, the findings underscore ample variability across all genotypes, facilitating the development of superior rice varieties, with the identified traits serving as viable selection criteria.