In this study, the researcher mainly focuses on examining the relationship between social media and impulsive Consumer Behavior. The primary objective of this study is to examine the impact of social media engagement on spontaneous consumer actions along with its key factors driving spontaneous consumer actions on social media The statistical tools used for this study is descriptive research design. Both primary and secondary data is used for this study, primary data is acquired through conducting interviews in addition to that by circulating questionnaires to the customers who do online purchase. Whereas, secondary data is compiled with the help of many research journals, articles, and books. For this research study a sample size of 25 is considered for measuring the replies from the selective respondents. Some of the important findings of this paper can be concluded as Peer recommendations, promotional content, and social proof are significant factors driving spontaneous actions. Limited-time offers, interactive content, and emotional appeal are effective strategies to encourage spontaneous actions. By exploring various avenues, future research can be enhance to intricate the relationship between social media and impulsive consumer behavior, resulting in more effective strategies for businesses and policymakers.