ISSN : 2663-2187

Awareness Level of Green Entrepreneurship Among the Management Students and Management Institutions

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P V Raeendra, Jennefer Shanthini K, Arun Kumar D C
ยป doi: 10.33472/AFJBS.6.6.2024.6999-7007

Abstract

Green entrepreneurship, sometimes referred to as sustainable or eco-friendly entrepreneurship, is starting and running companies that put social responsibility and environmental sustainability first. The business sector has also been impacted by the increased emphasis on sustainability that has been seen globally in recent years. Evaluating the level of awareness is critical since management students and institutions have a significant influence on how entrepreneurship develops in the future. To gather data and evaluate the level of awareness about green entrepreneurship, the research utilized a mixed-method approach that integrated quantitative and qualitative techniques. The purpose of the study was to gauge how much staff and students in management schools knew about green entrepreneurship. The SPSS was used to thoroughly examine a sample size of 120 respondents, which included 60 management students and 60 management institution staff. Demographic details including age, gender, and job title were analyzed in the data, which gave a contextual framework for comprehending the awareness levels of various groups. To assess the proposed hypotheses and identify significant differences in awareness between management students and staff, the study used an independent sample t-test. The results showed that there was a considerable awareness gap between these two groups.

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