This research paper investigates buyer awareness towards Nestlé baby food products in India and explores how various demographic factors influence this awareness. The study adopts a convenience sampling methods to ensure representation from different demographic groups. Data is collected through structured questionnaires. The questionnaire includes items related to buyer awareness of Nestlé baby food products and demographic information, including gender, age, educational qualification, and monthly income. The baby food product portfolio of Nestlé India includes a variety of options, such as infant formula, cereals, purees, snacks, and beverages. These products are carefully formulated to meet the specific nutritional requirements of different age groups and developmental stages of infants and toddlers. In recent years, Nestlé India has introduced innovative products to meet the evolving needs and preferences of Indian consumers. These products often incorporate locally relevant ingredients and flavors while maintaining the company's commitment to nutrition and quality. The findings of this study will contribute valuable insights into the perception and awareness of Nestlé baby food products among Indian consumers. Ultimately, the study aims to enhance consumer knowledge and contribute to the development of safer and more effective baby food products in the Indian market.