Wine tourism, an integral component of the global tourism industry, has witnessed significant evolution with the advent of social media platforms. As consumers increasingly turn to online platforms for travel inspiration and information, the role of social media in promoting wine tourism has become paramount. The Indian and European markets, though distinct in their cultural and historical contexts, both present intriguing case studies in this realm. Europe, with its rich wine heritage and established wine routes, offers a contrast to the burgeoning wine tourism sector in India, which is still in its nascent stages (Smith, 2023). The European wine industry has long been a global leader, with regions like Bordeaux, Tuscany, and Rioja attracting millions of oenophiles annually (Johnson & Robinson, 2022). On the other hand,