ISSN : 2663-2187

"Determinants of Consumer Choice in the Organic Products Market: Analyzing Motivations, Perceptions, and Purchasing Behavior"

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Dr. Asjad Usmani, Dr. Pramod Kumar Nayak, Dr. Vikas Rao Vadi, Ms. Naghma Abidin, Mr. Depak Kumar, Anzar Ali Warsi
ยป doi: 10.33472/AFJBS.6.8.2024.1909-1919

Abstract

Growing numbers of individuals are turning to organic farming as a way to improve their health and the environment. This is a result of numerous international problems with food safety and the environment that have recently come to light. While organic food and farming have long existed in India, the green revolution has brought about a transformation in people's lifestyles.

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