This study aims to explore the impact of the digital economy, digital divide, and digital literacy on the well-being of the people of West Sulawesi. Despite the rapid growth of the digital economy in West Sulawesi, the study seeks to understand its impact on the well-being of its inhabitants. The research employs both quantitative and qualitative methods for data collection and analysis. These methods provide a comprehensive understanding of the digital economy’s influence on the populace’s well-being. The findings reveal that the digital economy and the digital divide significantly influence the well-being of the populace. Furthermore, digital literacy has been identified as a crucial factor in enhancing public welfare through digitalization. The findings also indicate that improving digital literacy, particularly among MSME actors, could significantly boost their businesses and contribute to public welfare. The study concludes that there is a need for synergy among society, government, and telecommunication providers to increase public welfare. Thecollaborative approach is seen as a key strategy in leveraging digital tools and platforms to improve the quality of life in West Sulawesi. Based on the findings, the study recommends enhancing digital literacy, especially among MSME actors, to boost their businesses and contribute to public welfare. It also calls for a collaborative approach involving society, government, and telecommunication providers to leverage digital tools and platforms effectively, thereby improving the quality of life in West Sulawesi.