ISSN : 2663-2187

Digital Marketing Trends and Challenges

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Navaneetham Baranikumar, Anushi Singh, Dipti Baghel, Sucheta Naik, Ashwini Prashant Bagkar, Atish B. Mane
ยป doi: 10.48047/AFJBS.6.Si3.2024.1423-1435


In the rapidly evolving landscape of digital marketing, businesses must stay ahead of emerging trends to maintain competitiveness and engage effectively with their target audiences. This paper explores the current trends shaping digital marketing, including the rise of artificial intelligence, the increasing importance of personalized content, the dominance of mobile marketing, the growing influence of social media platforms, and the integration of augmented and virtual reality experiences. Additionally, the paper delves into the challenges that marketers face in this dynamic environment, such as data privacy concerns, the need for constant technological adaptation, the complexities of omnichannel marketing, and the difficulty in measuring return on investment (ROI). By examining these trends and challenges, the paper aims to provide a comprehensive overview of the current digital marketing landscape and offer insights into strategies that can help businesses navigate and thrive in this complex field.

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