Given the competitive pressures and volatility in the business environment, small businesses face several difficulties necessitating the adoption of strategies such as strategic orientations for business continuity. From the context of a developing nation, this study assesses the effect of innovativeness, proactiveness and risk-taking on SMEs performance with the mediating role of technology orientation in Gaborone, Botswana.Using survey method with cross-sectional design, data was collected from SMEs owners/managers and analyzed through structural equation modelling. The findings showed that innovativeness, proactiveness and technology orientation have significant effect on SMEs performance while risk-taking showed insignificant results. Furthermore, only innovativeness has significant effect on technology orientation.The findings further showed that technology can only mediate the relationship between innovativeness and SMEs performance. The findings of the research can provide valuable insights for entrepreneurs to formulate strategies for enhanced performance and sustainability as well as for researchers interested in exploring entrepreneurial and technology orientation.