The Indian Pharmaceutical Industry today is one of the preeminent science-based industries in India with a wide spectrum of capabilities in the complex field of drug manufacture and technology. They are subject to a variety of laws and regulations regarding the patenting, testing, and marketing of drugs. From its beginning at the start of the 19th Century, the pharmaceutical industry is now one of the most blooming and significantly authoritative sectors, inviting appreciation as well as contention and dissension. Business ethics is the study of proper company conduct when it comes to potentially contentious issues. This research has attempted to evaluate common practices, established norms, and upcoming expectations. A mixed method approach was cast to study the descriptive propositions analysis, 1st-hand opinion figures were collected through arranged questions and tested on appropriate statistical measures. This paper ethically examines the marketing and promotional practices of pharmaceutical companies in India and of hands-on sales by marketing professionals in the field. An exhaustive examination of existing norms and guidelines in conjunction with unreserved primary data analysis has been done to find out the marketing and promotional practices adopted by pharmaceutical companies in India from an Ethical point of view