With its power to mold attitudes, perceptions, and purchasing decisions, advertising is a major force in shaping consumer behavior. This study's main goal is to investigate the connection between advertising and consumer behavior, with a particular emphasis on the many aspects of behavior that are impacted by advertising tactics. The impact of social media and digital advertising on consumer behavior is rarely studied, despite the fact that this topic is becoming more and more important in the digital era. A mixed methods research approach is used in this study to give a thorough understanding of how advertising affects consumer behavior. The results of the study show that advertising significantly affects consumer behavior. The data showed that exposure to advertising, customer perceptions, and purchasing behavior were positively correlated.intends, highlighting the ability of advertising to persuade people and affect how they perceive the world and make decisions. All things considered, this study adds to the body of knowledge already available on the influence of advertising on consumer behavior and offers insightful information to both scholars and practitioners.